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SOCIAL MEDIA STRATEGY

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  • 6 minutes read
  • Nov 11, 2020

For the digital project I have used the digital tool Omeka to create an online exhibit to display the digitized illustrations from Felipe Guaman Poma de Ayala’s book El Primer Nueva Corónica Y Buen Gobierno. This digital exhibit will have the illustrations for a user to view along with transcriptions and a translation to English for each one of the images. This digital project aims to create an easy to use and free online resource for a user to navigate through the fascinating illustrations depicted by Felipe Guaman Poma de Ayala in his book, The First New Chronicle and Good Government.

Audience: Latin American Historians/Scholars

Platform: Blog. I would set up a project blog with the main focus of the content posted would focus on the website features and highlighting the abilities of meta data and the collection the project is based off of. There would be content on how to navigate the project site and how to search items, along with articles discussing the topic of Latin American history during the early Colonial Period to accompany the project. The blog would have a comment section so that the scholars could discuss in the comments and a clear contact us page to get in touch with project leader for further inquiry. Many professionals use blogging in their everyday work and life so having a project blog for professionals in the Latin American history field makes sense.

Message: The motivation for using this online exhibit would be to have a free online resource with all of the illustrations in one place. Omeka also has the options to display metadata that is clearly visible to the user. That metadata could be extremely useful to the user in whatever their use of the resource may be for.

Measure: I can measure the success of the blog by the engagement in the comment section on the blog posts.

Audience: Students

Platform(s): Blog and Twitter. Setting up a project Twitter page to post any updates to the project and post content from the project for followers to see. This content would be images from the project and a short description of image with link to the project in the tweet. This way students or users looking at the tweet can comment and share their thoughts about the content. Twitter is free to make an account and could be monitored by teachers to make this an interesting way to research this content on a social media platform. Students can comment to each other and see what others are saying about the content posted from the project twitter. Most of Twitter’s users are under the age of 30 which is perfect age range for this audience.

I would set up a project blog with the main focus of the content posted would focus on the website features and highlighting the possibilities of using this content for research and the collection the project is based off of. There would be content on how to navigate the project site and how to search items, along with articles discussing the topic of Latin American history during the early Colonial Period to accompany the project. The blog would have a comment section so that the students could discuss in the comments and a clear contact us page to get in touch with project leader for further inquiry.

Message: The motivation for using this online exhibit would be to have a free online resource with all of the illustrations in one place. Omeka is a relatively easy online resource to use and is very user friendly to navigate the website. I would want to show students how easy and user friendly my project is and how to navigate the Omeka site. Twitter would encourage community engagement which is also a goal of the project, to gain exposure to the images of the manuscript.

Measure: I could measure the success of the Twitter page by the number of followers to the page and how much engagement there is on the tweets. I can measure the success of the blog by the engagement in the comment section on the blog posts.

Audience: Latin American history enthusiasts

Platform(s): Facebook and Twitter. Facebook’s user base is pretty evenly divided upon all race, age, and gender groups with many of those billion Facebook users over the age of 65. Facebook has the focus on community engagement through commenting, messaging, and reacting to posts made by a page. Users can even ‘share’ a post to their own followers to further the reach of the project to users they may not have been able to reach before. On the Facebook page for the project I would share content that focused on how to navigate the project, what a user could do with the project, and weekly posts with images from the collection with a short description and link to the project. History enthusiasts can share their thoughts in the comments and share the posts to their followers and this creates an online community of users interested in the project.

Setting up a project Twitter page to post any updates to the project and post content from the project for followers to see. This content would be images from the project and a short description of image with link to the project in the tweet. This way users looking at the tweet can comment and share their thoughts about the content. Twitter is free to make an account and this is an interesting way to research this content on a social media platform.

Message: The motivation for using this online exhibit would be to have a free online resource with all of the illustrations in one place. Omeka is a relatively easy online resource to use and is very user friendly to navigate the website. These platforms create a community of user for engagement and discussion about the project and the topics of early Colonial Period Latin American history.

Measure: I could measure the success of the Twitter page by the number of followers to the page and how much engagement there is on the tweets. I can measure the success of the Facebook page by the engagement in the comment section on the posts and how many shares or likes a post has. Facebook also tracks how many followers a page has.

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